YouTube's 2017 Rewind Video Dominates Digital Views ... as Does Its Rewind From Last Year


Maybe something about reliving 2017 through YouTube’s annual “Rewind” video made people want to relive 2016 as well, because both made the top 10 on our weekly chart of brand video campaigns. Or maybe it’s just so hard to remember after everything that happened this year. As 2017 draws to a close, see if you recall the year that came before.

As always, our chart includes both views for paid advertising and so-called “organic” views initiated by consumers.

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Maybe something about reliving 2017 through YouTube’s annual “Rewind” video made people want to relive 2016 as well, because both made the top 10 on our weekly chart of brand video campaigns. Or maybe it’s just so hard to remember after everything that happened this year. As 2017 draws to a close, see if you recall the year that came before.

As always, our chart includes both views for paid advertising and so-called “organic” views initiated by consumers.

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Source:: Advertising Age Digital

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