Your Fool-Proof Guide To Designing an Awesome Blog Post

By Denise Chan

You thought you were done when you wrote that last sentence of your blog post, but now you have to think about design too?

You might be avoiding design because it’s time consuming or you feel like you don’t really have the eye for it.

But there’s hard science that visuals boost engagement and retention. Research shows that people following directions with text and illustrations perform more than 300% better than people following directions with just text.

To drive up page views and read time, you’ll want to weave in some photos, illustrations, and color into your next blog post.

Here are some easy, painless ways to design an awesome blog post:

1) Spin The Color Wheel

Get the right color combinations every time.

If you’re trying to color your subheaders or build out slides in your blog post, a color wheel can help you find the best colors that pair together.

There are three main ways to use a color wheel:

You can find complimentary colors by picking any color on the wheel and then drawing a line across to find its opposite color which offsets and completes it.

Photo from Dimensions Thru Art

You can use analogous colors by picking any color and then using the two colors on either side of it. These combinations are great for highlighting your key color. So for example, below you would use yellow orange and yellow green to highlight the color yellow.

Photo from Dimensions Thru Art

Triad colors can help you find a scale of colors to make up a theme for your blog post. For example, if you were interested in using the color orange, you would go four colors down to find the three colors in between that form a color triangle. Now you’ve created a “safe spectrum” where you know you can pull various hues from and they will all generally work together.

Photo from Dimensions Thru Art

2) Half Empty or Half Full?

Packing more insights into a blog post can make it a more informative read, but sometimes less is more. Strategically use negative space to make your piece easy to skim.

At Bitly, we always add an extra space above and below each image to space out the post. This is especially useful in longer pieces where the length may potentially be overwhelming.

We embedded a variety of videos and images throughout our recent recap post about the Fyre Festival. It was a lengthy post at over 1,200 words, so spacing out the copy really helped keep readers engaged.

It’s also good to think about what falls above and below the fold in your blog post. The fold is the line at which users have to scroll to see more of your page.

In this post calling for contributors, we made sure to fit the call-to-action right before the fold so that readers would be sure to catch it

3) If It Isn’t Broken, Don’t Fix It

There’s also something great about not reinventing the wheel. Go to the full article.

Source:: Business 2 Community

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