Yelp Tries Custom Audiences Push in Bid For Facebook, Google Ad Dollars

By Admin Marketers can now reach Yelp users on apps and websites that aren’t operated by Yelp. The business-review site partnered with data management platform LiveRamp to make the location and search activity for its 100 million users available to advertisers. The move allows marketers to create custom audience segments in similar fashion to Facebook and its […] Go to the full article.

Source:: Integrated Marketing Today

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