Chatbots will eventually replace mobile apps. Maybe in 2020!
Chatbots replacing Mobile apps isn’t a new affair. The tech industry has always undergone critical transformations and this happens to be one of them.
Trends began when browser replaced the desktop Operating Systems as the new platform. Just as websites replaced client-server applications then, messaging bots will replace mobile apps now.
According to Gartner’s report, By 2020, 85% of customer interactions will be managed without a human. Chatbots escalation began in early 2016; in less than 6 months, major tech giants either launched Bot development platform, created their own Chatbot or both.
Chatbots are essentially automation of human interaction with businesses. Chatbots can complement and form alternate sales channel but can’t replace some of the popular apps such as e-commerce platforms (Amazon, Alibaba, and Flipkart) and social media platforms (Facebook, Twitter, and Whatsapp)
Some prominent reasons why chatbot are the new apps –
App fatigue and expensive app development
in March 2015, Gartner published a report, that showed App usage is going to plateau. As many smartphone users were becoming exhausted and didn’t want to increase their current usage levels. It’s not that people don’t want to use Apps anymore, there’s just too many. Also, installing many apps causes memory issues.
In fact, all mobile apps and websites are just a collection of information. All this can be packaged into a single messaging app where a chatbot can offer all the services. Merging the services such as buying movie tickets, groceries or booking a hotel or flight in a single messaging app is much convenient rather than downloading multiple apps taking up your precious storage. Chatbots can help in reducing this multiple downloads.
Customer support is much easier with chatbots
With the innovative, exceptional and highly functional features of messaging chatbots, customer support mobile apps seem to be moving towards a farewell. Chatbots can track customer’s responses. Whether it’s simple workflow or critical scenarios, chatbots can ensure successful mapping of these operations onto the framework.
Technical superiority using AI, NLP and ML
Advancement in Natural Language processing or in some cases Artificial Intelligence has made chatbots smarter and more expandable. Using Machine Learning bots can constantly learn from user’s behavior and offer much more personalized responses. Compared to the first conversation, you will observe better and intelligent response in the 100th conversation. Thus incorporation of such cognitive computing technologies opens up many uses for chatbots.
Customers as well as Developers both prefer Chatbots. Building bots on any messaging platforms are relatively simple than developing an iOS or Android Apps. With the increase in bot development platforms, it has become even easier to deploy on multiple platforms at once. Chatbots definitely offer various advantages in terms of overall user experience and development but the developers must take caution while developing the interface and choosing the Go to the full article.
Source:: Business 2 Community