Wikipedia Editors Ask Burger King to Apologize for its Google Home Stunt

By adageeditor@adage.com (Megan Graham)


Burger King made waves last week with an ad that prompted Google Home devices to read off a list of ingredients from the Whopper article on Wikipedia. Now, some of the online encyclopedia’s editors are accusing the burger chain of editing the site with “hidden ads.”

An open letter on Wikipedia, signed by nine editors, complained the burger chain’s corporate employees inserted ad copy onto its Wikipedia page, breaking several of the site’s rules. According to the letter, the complaints were sent to Burger King and others on Tuesday.

The letter says Wikipedia forbids advertising, marketing or promotional material; requires paid editors to prominently post the fact that they are paid, as well as who is paying them; and discourages editors with a conflict of interest from directly editing an article. Anyone can write or edit most Wikipedia articles; administrators and others are responsibile for monitoring the site. The editors of the letter said it represents their own views and don’t necessarily represent the views of the Wikimedia Foundation or of the entire community of Wikipedia editors. Wikipedia could not immediately be reached for comment.

Burger King made waves last week with an ad that prompted Google Home devices to read off a list of ingredients from the Whopper article on Wikipedia. Now, some of the online encyclopedia’s editors are accusing the burger chain of editing the site with “hidden ads.”

An open letter on Wikipedia, signed by nine editors, complained the burger chain’s corporate employees inserted ad copy onto its Wikipedia page, breaking several of the site’s rules. According to the letter, the complaints were sent to Burger King and others on Tuesday.

The letter says Wikipedia forbids advertising, marketing or promotional material; requires paid editors to prominently post the fact that they are paid, as well as who is paying them; and discourages editors with a conflict of interest from directly editing an article. Anyone can write or edit most Wikipedia articles; administrators and others are responsibile for monitoring the site. The editors of the letter said it represents their own views and don’t necessarily represent the views of the Wikimedia Foundation or of the entire community of Wikipedia editors. Wikipedia could not immediately be reached for comment.

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Source:: Advertising Age – Digital

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