By Yash Mehta
If you are looking for effective ways to promote your website, the inclusion of videos on your website’s landing or product pages will perhaps serve you the best! Videos have been around since many decades now and our fixation to watching television is a clear indication of the fact that we prefer videos over any other kind of media on any given day. With the inclusion of videos on your product or landing page, you get a chance to engage your audiences passively. Speaking of passive engagement, you should know that videos will help your audience in experiencing the message loud and clear, that too with very little effort.
In fact, a study conducted on this subject has shown that the use of videos on a landing or product page can increase the conversion rate by almost 80 percent! As a result, more than 60 percent of businesses on the internet have started paying more attention to video campaigns. In a survey conducted on these businesses, it was found that 66 percent of these businesses were not making such front-row use of videos on their websites almost a year ago! Since videos on the web are of much interest to audiences of all ages, this trend of using videos on landing or product pages is definitely going to get mainstream usage and attention in the coming years.
How I Started Incorporating Videos to Promote My Website’s Landing Pages
Well, I spent the first few years of my blogging career sticking to just written content. Being a content writer myself, I was focusing more on creating fresh, original content for my blog and with time, I had a fair share of regular traffic as well. However, with time, I saw a decrease in the number of daily visits and that’s when I started looking for ways to optimize the content present on my blog along with strategies to keep my audience engulfed! This is when I came across several bloggers who had recently started using videos for marketing their landing pages.
Now, this is one lesson in blogging that I would definitely pass onto all aspiring bloggers out there. The inclusion of videos on your landing page or your product page makes sure that people stay on your page for longer time, hence giving your brand name and message longer time to sink in your audience’s mind. Also, I am someone who, if given a choice, will certainly watch a video rather than reading through a 500-page document. This further helped me in understanding the behavior and mind set of people who visit my blog. I am now regularly using videos across all my blogs and it continues to benefit me in achieving both my long and short term goals.
Let us now take a look at some of the better video making software which would be a great fit for videos on your landing and product pages.
3 Video Making Tools Which Would Be Good for your Landing Pages
Source:: Business 2 Community