By Karen Repoli
As an entrepreneur or small business owner, you may feel like there aren’t enough hours in a day to finish everything you need to do. Many of us wear a lot of different hats and it’s easy to get one askew or lose it completely. One of these tasks is blogging.
Blogging is a crucial part of your marketing plan if you have ANY online presence. On average, blogs increase both indexed links and inbound links by 97%, and lead to 434% more indexed pages. This results in more search traffic from Google which benefits your bottom line as well as builds your credibility and customer loyalty. And of course, it also leads to more work for you. Great content doesn’t just flow from your mind onto the page. Not even for great writers!
And that’s only the writing part. There is so much more to do after the creative process. If you just write the post and stop, you wasted your time. Blog creation starts before you write the first word. You have to research your topics, create attention grabbing headlines and find a fresh perspective that will appeal to your target audience.
After you’ve created your unique blog post, your next step is to create meta content, links and images for your posts.
You have to post it on your site and promote it everywhere. (Learn more about blog promotion.)
This video shows you some of the tasks you can outsource.
Why You Should Outsource Your Blogging
Let’s look at Tammi’s situation. She is a busy business coach and she is a prolific writer. So she thought blogging would be a piece of cake. It was only a short time when she realized that writing a lot of quality blog content is tedious and repetitive. Since her clients continue to have the same needs, she has to write about the same topics over and over again. Each post she writes must be as good as or better than the last.
So Tammi was getting burned out. She decided she needed a fresh pair of eyes to bring new questions and perspective to her writing. And an outsourced writer was just what she needed to keep her marketing content fresh.
On the other hand, Kyle, a fitness coach, dreaded every piece of content he had to create. As a result, he struggled over each one. His sweet spot is personal training and live interviews. The result was very sporadic blogging and half-hearted posts. Blogging was actually hurting his professional reputation and credibility.
He outsourced his blog and brained stormed with his writer on concepts and ideas. The writer then did some additional research and crafted a blog post that would appeal to both the reader and the search engines. Kyle was impressed when his blog began to attract new readers which meant more business.
How do I insure outsourcing my blog is a success?
Whatever your reasons for outsourcing your blogging, these five tips will help you get started.
Identify Your Go to the full article.