Why Using an Employee Advocacy Tool Is Crucial for Your Program

By Rebecca Scott

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Even though an artist might be able to fully visualize the concept of a painting in his mind’s eye, he still needs to choose the perfect brush to execute his masterpiece.

Yes, he is the one wielding the brush, and the final work will be all the better for it.

Likewise, employee advocacy can make employees the best brand building investment for any company. But an employee advocacy program has a better chance of success when supported by the technology of an employee advocacy platform.

In fact, employee advocacy tools are crucial to the program for a number of reasons.

Here are 6 (of the many) reasons you simply cannot afford to run an employee advocacy program without a platform.

1. It’s an information resource

Timing is everything. An employee advocacy program runs on relevant content getting out at the right time. Not only do employee advocacy tools collate all content from several different social channels, it also allows for room to tie-up with third party content suppliers relevant to your field.

Not only do employee advocacy tools collate all content from several different social channels, it also allows room to tie-up with third party content suppliers relevant to your field.

This makes it easier for everyone to access content and share it to their social networks without the hassle of visiting different social websites. Plus, it doesn’t dig too much into your employees’ productive time.

2. Employees stay motivated

Sustaining an employee advocacy platform is one of the major challenges any company that takes on a program will experience. That makes gamification one of the most desired aspects of employee advocacy since it’s a great way to keep employees engaged.

Sensing the need of the hour, employee advocacy tools now come enabled with features such as points system, leaderboards, rewards design and redemption mechanisms.

Gamification brings in a healthy competition to the program. It works as a merit based rewards system that motivates employees to constantly do better.

3. You see reports in real-time

No program can be justified unless its results can be measured. With the help of employee advocacy tools, you can track the results on a real time basis.

The success of an employee advocacy program should be executed against Key Performance Indicators showing the direction the strategy is heading and adjusting where necessary. This is done by the use of analytics that show the best performing content, advocates, and channels where engagement is at its peak.

The in-built analytics engine works with proprietary solutions like Google Analytics, Pardot, and Salesforce, to gain insights into earned Media Value, user performance metrics, click-throughs, likes/favs/comments, and shares. The analytics will show if the employee advocacy program is having good returns on investment.

The analytics measures if the employee advocacy program is worth your investment.

4. It’s easy to use

The employee advocacy program must recognize that different employees have different levels of technical know-how. Some will have the most basic understanding of how social media works and others might be social media geniuses.

Easy customization and simple interfaces make employee advocacy tools more easily adapted Go to the full article.

Source:: Business 2 Community

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