By Admin Marketing today is filled with more swirl than an extra-large soft serve. The proliferation of platform acronyms (DMP, CDP, DSPWTF??) makes it difficult to understand what’s what. The key for marketers, however, is to stay objective-driven, look beyond the jargon, and select a platform that serves their specific needs. For companies looking to improve their […] Go to the full article.
Source:: Integrated Marketing Today