Why Identity, Not Devices, Should Be the Core of Customer-Obsessed Marketing

By Admin Marketing today is filled with more swirl than an extra-large soft serve. The proliferation of platform acronyms (DMP, CDP, DSPWTF??) makes it difficult to understand what’s what. The key for marketers, however, is to stay objective-driven, look beyond the jargon, and select a platform that serves their specific needs. For companies looking to improve their […] Go to the full article.

Source:: Integrated Marketing Today

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