Why Businesses Stop SEO Too Soon (and May Hate Themselves Later)

By Justin Herring

Without a doubt, SEO is one of the most valuable long term marketing strategies you can employ.

These prospects are ready to buy, they’re searching for a business just like yours, and it’s how they want to find you (rather than getting interrupted in other media).

However, all too often I see business owners get cold feet.

They’ve been at it for a few months, trying to get ranked by themselves or working with an SEO agency.

But the phone calls and traffic aren’t coming in yet, so they stop their SEO efforts entirely.

This is a BIG mistake for most businesses.

In this article, I will explain the psychology behind why people stop SEO too early before seeing results, why you may only be one month away from long term lead generation and sales, and why it detrimental to your business to stop too early.

Let’s dive right in:

Why Some People Stop SEO Too Early

While being extremely valuable, SEO is characteristically different than other forms of marketing.

It’s based entirely online, you’re working with an unknown algorithm, and you’re largely beholden to one company (Google).

Most notably, SEO takes time to implement.

It’s usually a matter of months before you see results and start to benefit from those results.

But once you have them, and you keep up your SEO efforts, you now have a long term lead generation and sales system in place for the foreseeable future.

However, it’s the time aspect of SEO which causes business owners to get cold feet.

If they feel like it’s taking too long, they start to imagine their investment losses.

They start feeling like they don’t know what they’re doing.

They start losing confidence in their SEO agency.

And the unknowns of Google start plaguing their thoughts.

All of these are completely understandable.

They’re natural thoughts and feelings to have if you’re not accustomed to navigating the small business SEO landscape.

But if you are an experienced SEO, you understand if you make the right moves, if you play the game the right way (the way Google wants you to), it’s only a matter of time before you see results.

Once the results come in, and you’re ecstatic about the new marketing system serving your business, you begin to realize all of those fears were unfounded.

And now you’re much more confident moving forward in scaling your SEO efforts, traffic, and leads.

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Source:: Business 2 Community

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