When Is Instagram Stories Better Than Snapchat?

By Alli Cundiff

Unless you’ve been secluded from the internet the past eight months, you know that Instagram has cloned Snapchat with their very own Instagram Stories. It’s like they say, “If you can’t beat them, join them.”

And now, ‘beat them’ is exactly what Instagram appears to be doing. In fact, since Stories release last year, Snapchat’s growth has slowed by 82 percent. While there’s no evidence Instagram Stories was the cause, there is a high correlation between the popularity of Stories and the slowdown of Snapchat. Facebook, Instagram‘s parent company, recently released that 200 million people use Stories daily – that’s more than Snapchat’s combined audience!

So, what does this mean for brands? Should you stop using one for the other? Only your resources and marketing plan can you tell that – BUT we’ve found Instagram Stories to be better for some things like event social, and here’s why.

Hey wait, aren’t Instagram Stories and Snapchat basically the same thing?

I know what you’re thinking, “They have identical features, why is this better?” Stories actually have a few key features that Snapchat lacks, and it makes all the difference.

Location tags

Once you take a photo, video, or Boomerang, you have the option to swipe up and add a location tag. In your story people can click on the tag and it will take them to a map, and show content that was tagged at that same location.

Why does this come in handy?

Someone watching your story can find out exactly where your event is taking place, and find others who attended to give them a serious case of FOMO.

Mentions

Just like you can tag people in a post, you can tag them in your story. Simply hit the @ symbol and start typing their Instagram handle. Your followers can then click on the handle and it will take them to that specific account.

Why does this come in handy?

This helps foster a culture of inclusion, rather than the sort of secrecy Snapchat provides. For example, if you have a presenter at your event you can easily mention them in your story, allowing users to go directly to their page without having to find it on their own. The same goes with mentioning products/brands – users can easily be directed to the Instagram account.

Links

Have an exclusive product you want to launch at your event or a blog post you want to promote? You can now add links to your story. After taking your photo or video, tap the link icon in the upper right and insert the desired URL. If a link is added to a story, you will see text at the bottom that says, “see more.” All you have to do is swipe up, and you’ll be directed to the website in-app. However, it’s important to note that links are currently being tested and only available to verified accounts.

Why does this come in handy?

If you’re one of the chosen few who can use this feature right now, it’s Go to the full article.

Source:: Business 2 Community

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