Have you ever heard of Google’s Local Pack – also referred to as the Map Pack or even the Snack Pack? Rather than heard of it, you have probably come across it a lot when using Google’s search engine. The Local Pack can bring outcomes that are hugely important to your small business’ success. So enough with the mystery, let’s unpack what this local pack is and how you can use it to your advantage.
1) What is the Local Pack?
The Local Pack is a section of Google’s search results that shows the local business related to your query. Whenever your query has local intent, Google will show three local businesses that might answer your query.
A little while back these local packs were referred to as the 7-pack, as they displayed 7 of the most popular businesses in the area. In keeping up with growing mobile phone usage, Google cut down their 7-Pack down to just three results, along with some changes to the ways the algorithm ranks local results. Now when you search for local businesses, whether on desktop or phone, you will be shown the 3-Pack.
Even more recently, Google has started trialing a “paid spot” in their highly coveted 3-Pack. Google’s local 3-pack of organic listings may begin to show ads for certain searches, bringing the number of organic listings down to just 2. People are still debating whether this is the right move on Google’s part.
2) Why Should You Care About The Local Pack?
The Local 3-Pack appears in the #1 spot 93% of the time when a local search is performed – and 46% of all searches on Google are of this nature. This means that businesses that are optimized for a Google local search have a better chance of ranking at the top of the search results page, almost every single time. In other words, this is a major advantage for small businesses.
According to ThinkWithGoogle, 50% of consumers who conduct a local search on their smartphone visit a store within a day and 18% of those searches lead to a purchase within a day. What’s more, search queries with “near me” in the query have increased 34x since 2011 with the vast majority coming from mobile.
So, what does this mean for you? As a small business, you want to come up in local searches as often and as prominently as possible, and the way to do this is by appearing in the local pack. If you are ranked for Google’s holy trinity, your business will reap the benefits.
There are many advantages that come with the Local Pack, both online and offline. First, it will lead to more website traffic and better SEO outcomes. As Digital Coast Marketing states, “It is not uncommon for a small business that is listed on a few local listings without much traffic to beat out big chains that have a location in that area: Go to the full article.
Source:: Business 2 Community