What, Where, and When – Optimizing Content for Social Media Marketing

By Roman Kniahynyckyj

Deciding to include social media in your marketing efforts today is almost a no-brainer. The question is not “if,” but “how?” Your overall goals of social media marketing probably fall in line with creating online visibility, connecting with your audience, strengthening your brand, and generating leads. But meeting these goals may not be as easy as it seems if you don’t have the correct information.

Some marketers may assume that, because they understand how to use social media personally, they automatically know how to best use it professionally. However, while most individual social media usage leans toward the haphazard, social media marketing requires strategic intentionality and careful planning.

Here we’ll look at the basics of what to post, where to post, and when to post on social media.

What to Post: Optimize Your Content for Social Media

More than simply sharing pre-existing content with links to interesting articles on your blog, your marketing strategy needs to include a myriad of aspects that are specific to social media.

Goals. In order to be most effective, social media content should have a clear purpose – specific, tangible goals such as encouraging comments, driving traffic to your blog, or getting “shares.” This allows you to measure your efforts and come away with an understanding of what works and what needs tweaking.

Content. As far as content is concerned, keep it relevant and to the point, skip the fluff, and offer value to the reader. Limit the promotional content to around 30% including backlinks to your blog or site. The rest should contain useful, valuable info that your target audience will appreciate (even if it doesn’t offer you any measurable results). Eventually readers will begin to associate your brand as a helpful, effective, or entertaining resource and they’ll begin to deepen their relationship with you.

Visuals. A critical part of all social media platforms – photos, pictures and other graphics appeal to humans as mostly visual creatures. Particularly on Pinterest, Instagram, and Snapchat, visuals are the main story and words are secondary. Photos, videos, GIFs, and graphics all offer opportunities to capture the attention of your audience.

Language. Words used on social media should be used pointedly and sparingly to draw interest. On Instagram, photo captions connect with followers by telling a story or featuring an event. All social media posts should use concise, compelling language that offers realistic promises. (Skip the click-bait phrases like “You Won’t Believe….” Or “You’ll Never Guess….” Rather than building trust, these usually turn into an exercise in frustration for readers.)

Hashtags (#). These can be useful but should not be used prolifically – try one or two per post. Hashtags are particularly effective on Instagram and Twitter, helping to identify your brand and connect with your audience. Choose a specific long-term hashtag for your organization, and also create temporary ones to create popularity for certain events or campaigns like #socialmediamarketing or #geteffective2017.

Share Buttons. Your content has more of a chance to go viral if you provide easy ways for your audience to share it with others. Whether Go to the full article.

Source:: Business 2 Community

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