By Ana Gotter
You know you want to use videos on your product pages to increase sales, but how do you choose what type of video you want to use?
There are several different types of product videos that you can choose from, each of which has their own strengths, limitations, and best uses. The product video that is best for your site will depend on a number of different factors, including your industry, your audience, and even the product itself.
In this post, we’re going to go over how to choose what types of product videos you should use for your business’s website and the different types of videos you can choose from.
How to Choose The Types of Product Video You Should Use
When choosing what types of content to share on your site, you want to use the type (or types) of product videos that will help you demonstrate the full reason users should buy your product and be geared towards accomplishing your marketing goals. For the majority of product videos, that means sales. And to drive sales, you need to demonstrate the undeniable value of your product. It’s all a pretty circular equation.
Some types of products will be better served by different types of videos. B2C businesses selling purses should focus on videos that show multiple angles of the product. A business that sells software, however, would likely benefit from showing a video tutorial.
There are several different types of product videos to choose from. Let’s take a look at each and when to use them.
1. Close-Up Product Videos
A video that focuses on a close-up view of the product can be beneficial for a large number of industries. This is particularly true for many B2C businesses that have physical products. Ideally, these videos should show the product from a number of different angles and/or in movement. In many cases, verbally listing different features and benefits of the product is a huge asset.
Think like a QVC commercial. If you were selling a purse, for example, you’d want to see the bag being opened, all the bag’s compartments pointed out, and
This type of video is most effective when you’re selling a physical, tangible product where the appearance of the product matters. If you’re able to showcase different features of the product in this video (even if the features aren’t all visible), that’s also an excellent choice. A great example of this is the product video from William’s and Sonoma’s website below, where one of the test kitchen chefs discusses the benefits of the pans while the camera zooms in on the product.
When it comes to product close-up videos, make sure to demonstrate the full value of the product, but be concise. The example video from QVC goes much longer than most videos you’d share on your product pages; don’t make them longer than necessary, or you’ll lose user interest.
The example below from Corelle is perfect in terms of time and efficiency.
Source:: Business 2 Community