With 2 billion monthly site visitors, Amazon strictly regulates sellers to preserve the high quality of its marketplace. Most sellers have no problem following these policies since they’re eager to access Amazon’s 2 billion site visitors shopping for products each month.
Having said that, Amazon’s rules are quite strict. Even the best of sellers have had their accounts suspended.
Luckily, suspension is not the end of the world. Sellers can have their privileges restored by submitting an appeal.
For a successful appeal, sellers have to show Amazon that they clearly understand why they were suspended, and that they have a plan for resolving the issue and improving their selling practices.
Why have my selling privileges been removed?
You won’t be able to resolve your issue if you can’t identify it, so the first step in getting your privileges reinstated is fully understanding why you were suspended. Amazon will state the reason for your suspension in their notice email to you, but you’ll want to know in detail how Amazon defines these reasons to form a well-informed appeal.
Sellers on Amazon can be suspended for failing to meet Amazon’s performance targets, which are measured with 3 metrics:
- Order defect rate (ODR): This metric indicates the percentage of a seller’s orders that have received negative feedback (one and two star ratings), an A-to-Z Guarantee claim (a buyer reporting an issue with their order), or a service credit card chargeback (when a buyer disputes your order as a credit card purchase).
Amazon recommends that sellers maintain an ODR that’s less than 1% to avoid suspension.
- Pre-fulfillment cancellation rate: This metric indicates the number of order cancellations initiated by the seller before the shipment is confirmed divided by the total number of orders in that time period of interest. High pre-fulfillment cancellation rates are often a result of poor inventory management.
Amazon recommends that sellers maintain a pre-fulfillment cancellation rate that’s less than 2.5% to avoid suspension.
- Late shipment rate: This metric indicates the number of orders that are confirmed for shipment after the ship date divided by the total number of orders in that time period of interest. A high number of late shipment rates often lead to customer dissatisfaction since shipments that aren’t confirmed by their ship date can’t be tracked.
Amazon recommends that sellers maintain a late shipment rate that’s less than 4%.
Violations of Amazon selling policies
Amazon believes in maintaining a safe and enjoyable experience for buyers with clear rules, so the company will suspend sellers if you violate any of their five community rules:
- Honor your commitment to buy or sell.
- Maintain current account information.
- Do not open a new selling account if your selling privileges have been removed.
- Leave thoughtful feedback about your transaction partners.
- Do not misrepresent yourself.
Amazon keeps these guidelines broad to encompass a lot of situations sellers could encounter. Some of these rules are pretty obvious though, such as not faking your identity or selling counterfeit goods, and should be easy for most sellers to follow.
Violations Go to the full article.
Source:: Business 2 Community