What this iCrossing Leader Learned About Programmatic by Owning a Bar

By adageeditor@adage.com (Megan Graham)


Turns out, you can learn a thing or two about programmatic advertising from slinging beers in the Bronx.

At least, that was the case for Amanda Betsold, head of programmatic at digital marketing shop iCrossing. Betsold owned a craft beer bar on City Island in the Bronx for over four years until she sold it in 2016. And along the way, she picked up some lessons that were suprisingly applicable to media. Here’s what she learned.

If you’re a beer bar, don’t try to be a wine bar.

Turns out, you can learn a thing or two about programmatic advertising from slinging beers in the Bronx.

At least, that was the case for Amanda Betsold, head of programmatic at digital marketing shop iCrossing. Betsold owned a craft beer bar on City Island in the Bronx for over four years until she sold it in 2016. And along the way, she picked up some lessons that were suprisingly applicable to media. Here’s what she learned.

If you’re a beer bar, don’t try to be a wine bar.

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Source:: Advertising Age Digital

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