What Mary Meeker Has to Say About Snapchat's TV Dreams

By glsoane@adage.com (Garett Sloane)


Snapchat’s new original shows like “Phone Swap” and “Second Chance” are attracting a mobile viewership of up to 10 million people, Mary Meeker said in her internet trends report for 2017, citing internal Snapchat data.

This year’s report from Kleiner Perkins’ Meeker highlighted the role of Snapchat and rivals like Instagram in the generational shift in media consumption. Snapchat received special mention for its original programs like “Phone Swap,” which features two daters who get to pry into each other’s mobile devices.

The show drew 10 million viewers when it premiered in May, and “Second Chance” drew 8 million viewers, according to Meeker’s report, which cites Snapchat’s data.

Snapchat’s new original shows like “Phone Swap” and “Second Chance” are attracting a mobile viewership of up to 10 million people, Mary Meeker said in her internet trends report for 2017, citing internal Snapchat data.

This year’s report from Kleiner Perkins’ Meeker highlighted the role of Snapchat and rivals like Instagram in the generational shift in media consumption. Snapchat received special mention for its original programs like “Phone Swap,” which features two daters who get to pry into each other’s mobile devices.

The show drew 10 million viewers when it premiered in May, and “Second Chance” drew 8 million viewers, according to Meeker’s report, which cites Snapchat’s data.

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Source:: Advertising Age Digital

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