What is Video Content?

By Roee Ganot


If you are asking “What is video content?” there’s a good chance that you are either new to marketing and are unclear about the lingo or that you have been living under a rock – or at least in some community that eschews technology.

The simplest answer to the question is that video content encompasses any kind of video that you create for your marketing or advertising. Video is one of the most powerful marketing tools in your arsenal.

It comes in many forms, and it can be in any length. You can share it on your own website, on social media, in your email, and in your ads.

Understanding the different types of video content can help you figure out what might work best for your marketing strategy and learn how to adapt them for your brand. Here’s a look at some of the most popular types of video content:

Product Demonstrations

When a lot of people think of product demonstrations, they think of the infomercials of old that we now make fun of and associate with cheesy products that no one really needs.

That’s not the association you want for your product or your brand.

But online videos are not like those infomercials of old. You can create short video product demonstrations that show how your product has real-life benefits and practical applications.

For example, you sell shoe polish and you create a video about polishing shoes. You don’t have to make claims about how it rejuvenates 30-year-old shoes or gets a shine like you’ve never seen before – you can let the results in the video speak for themselves.

People appreciate these product demonstrations because they show how the product is used in real life and also gives them other useful information. That shoe shining video does more than promote shoe polish – it also gives people great tips for how to shine shoes effectively.


The Internet has become like the best library in the world that everyone can access without fear of late fines.

You can learn anything online, and video tutorials are one reason why.

You can create a video tutorial for anything, whether it includes your product or is just related in some way to your brand. For example, you sell shoe polish, but you can’t create dozens of videos about shining shoes. So maybe you create tutorials about getting scuff marks off white shoes or waterproofing your suede loafers.

Tutorials bring in people who may not be looking for information about your product but who have an interest in a related subject. They help you capture much more of your audience without directly marketing to them.


Everyone shops online these days, but just about everyone looks for reviews online before they make the purchase.

They can’t check out the product in person, so they learn what other people have to say about it before they commit to buy. They want to know the good and the bad.

By posting video testimonials, you help customers do that research and give them positive information about your Go to the full article.

Source:: Business2Community

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