There’s little doubt among marketers that social media is an important part of their strategic digital marketing mix. After all, social media is part of the fabric of our daily lives—and arguably our identities. In fact, it’s estimated that there are 1.96 billion social media users worldwide—with that number expected to grow to 2.5 billion by 2018.
But increasing adoption and content saturation, as well as changing algorithms and the rising tide of paid social advertising, means all brands are facing stiff competition for audience attention and engagement. So, what’s a marketer or brand to do?
The answers don’t lie in posting more frequently, adding more visuals or adding more channels to your mix. From my perspective, it’s all about developing your brand’s identity in a way that not only provides a real-time glimpse into what your company is all about, but also gives your audience a unique and tasty experience. And that’s where some of our favorite fast food brands such as Wendy’s, KFC and McDonald’s can provide us a little food for thought.
How? Read on to get a taste of what we can all learn from three recognizable fast food brands.
#1 – Acknowledging and engaging your competitors can actually help you stand out.
For some time now, Wendy’s—known for their motto of “fresh never frozen beef”—has been heralded as a leader in, well, roasting anybody and everyone on Twitter—including the trolling of its competition.
Most recently, Wendy’s was challenged to a duel with Wingstop, a chicken wing restaurant chain that grown to more than 1,000 locations around the world.
Wingstop put out a poetic, rap-style tweet in early October. Another user, @Fatlaz901, brought Wendy’s into the mix by challenging them to “step up” their game.
And then the rap battle ensued over who had the better product ensued. Here’s one of my favorite excerpts—and the engagement metrics speak for themselves:
The takeaway here is not to simply start trolling your competition. The point is that a little friendly competition can go a long way—and I think that can extend beyond your social channels, too.
#2 – Social customer care is an opportunity ripe for the taking.
Currently, McDonald’s is the world’s second largest restaurant chain, coming in behind Subway and boasting more than 36,000 outlets in 119 countries. For years, McDonald’s trademark “I’m lovin’ it” slogan has helped convey its desire to make quality food and deliver quality service that their customers will love—and that commitment is an intrinsic part of their social media strategy.
In addition to its official Twitter page for the USA, McDonald’s actually has another handle, @Reachout_mcd, dedicated to fielding customer gripes and answer questions. Most recently, McDonald’s announced that it would Go to the full article.
Source:: Toprank Blog