Voice Assistants Are Big this Holiday Season (But Still Annoying to Shop With)

By Admin Ask Alexa to buy some Nike shoes, and she might try to hawk you a pair of Nike men’s Revolution running shoes for $59.99. She’ll spout off product details, then ask, “Would you like to buy it?” But say you’re actually looking for women’s shoes, as was the case in one Ad Age trial. We […] Go to the full article.

Source:: Integrated Marketing Today

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