USA Today Network Rolls Out Digital Redesign to 110 Websites

By glsoane@adage.com (Garett Sloane)


USA Today’s now-iconic blue point will soon be part of the design of more than 100 local newspapers’ websites across the country.

Gannett, the owner of 110 newspapers in USA Today Network, is rolling out a digital redesign that will make papers from New York to California, Arizona to Iowa, all share a common template. There will also be a print design for USA Today, a newspaper already known for its vibrant design with visuals and snappy articles.

The new print paper is changing from five columns across the page to four, a new custom made font and more lively colors, according to Andy Yost, chief marketing officer at Gannett. The other papers in the group, which includes The Arizona Republic, Detroit Free Press, Des Moines Register, Desert Sun, Cincinnati Enquirer, will also share the same layoutthey all keep their traditional flags, the way their names appear on page one.

USA Today’s now-iconic blue point will soon be part of the design of more than 100 local newspapers’ websites across the country.

Gannett, the owner of 110 newspapers in USA Today Network, is rolling out a digital redesign that will make papers from New York to California, Arizona to Iowa, all share a common template. There will also be a print design for USA Today, a newspaper already known for its vibrant design with visuals and snappy articles.

The new print paper is changing from five columns across the page to four, a new custom made font and more lively colors, according to Andy Yost, chief marketing officer at Gannett. The other papers in the group, which includes The Arizona Republic, Detroit Free Press, Des Moines Register, Desert Sun, Cincinnati Enquirer, will also share the same layoutthey all keep their traditional flags, the way their names appear on page one.

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Source:: Advertising Age Digital

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