TV’s Cry for Help

By Admin Welcome to the TV industry’s latest bit of magic prestidigitalization. It’s a new twist on the old sleight-of-measurement trick. Here’s how it works. You buy TV the old-fashioned way because, well, that’s how you buy TV. The ratings suck. You want to pay less because you’re getting less. TV says, “You’re not getting less. Look […] Go to the full article.

Source:: Integrated Marketing Today

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