By Asaf Hartuv
Virtual reality and artificial intelligence are becoming more and more important as the technology is becoming more sophisticated and companies are learning how to use it to improve the lives of their customers.
For marketers, it is important to understand VR and AI trends to not only learn about the changing wants and needs of their customers, but also to learn about what tools might be available to help them better connect to their audience.
Here are a few of the latest VR and AI trends that you need to know about if you are online marketer:
Investment is Thriving
Investors are scrambling to put their money into virtual reality and artificial intelligence tools, and there is no sign that the money will stop flowing anytime soon.
More than $2.5 billion has been invested into virtual reality companies alone since 2014. So far, 2016 has seen the most investing activity yet.
What this means for marketers is that more VR and AI tools are going to be developed and will soon change the way we connect with customers. There is no telling how powerful these tools will become with so much money being thrown into their development.
Pokemon Go and Snapchat Show Potential for AR
Augmented reality is similar to virtual reality. Instead of creating a totally simulated world, AR adds virtual elements over the actual environment.
Pokemon Go and Snapchat both use augmented reality, and both have proven that this technology can be wildly popular and very powerful for marketers.
Pokemon Go is an app game that imposes virtual characters over the environment. Just hold up your phone, and the camera will show a cartoon character hanging out on your couch or even sitting on your partner’s shoulder, depending on the gameplay in the moment.
Pokemon Go proved to be more than another app game. It became an overnight sensation, and it gave marketers powerful new opportunities to connect with customers. People were flocking to businesses that were designated as PokeStops or gyms, and businesses capitalized on that by offering special promotions.
Snapchat uses augmented reality in its filters and lenses. It allows people to take a photo that includes a flower crown mounted perfectly on their heads or to shoot a video that shows them with a dog nose and tongue. They are silly features that encourage strong user engagement.
Businesses have been able to capitalize on these features by offering their own. For example, Starbucks created a custom filter that let people take a photo of themselves with a new, specialty drink. It engaged people and spread awareness about the new drink.
AR may seem like a gaming feature or a gimmick, but it really engages people, and if used properly, can really help marketers drive sales. Marketers should be looking for these opportunities to be a part of the future growth.
360 Video is Becoming More Popular
There is a push for video to be as close to being in the same room as the action as is possible. That means that live video has become more Go to the full article.