By Bryan Tweed
markusspiske / Pixabay
The recruiting field is a highly competitive one, amplified by widespread talent shortages across many industries and skill sets. It’s a big challenge to cut through the noise and capture the attention of in-demand candidates being inundated with calls and emails every day. Luckily, there are a number of effective recruiting tools that can help you beat the competition, connect with candidates, and give your own career a boost in the process.
Applicant Tracking Systems
Every recruiter’s best friend, an ATS is home base for anyone in the profession. While the concept of an ATS is nothing new, its sheer number of options and innovations has been rapidly increasing. Outside of better resume screening and mobile options that actually work as advertised, the advancement of artificial intelligence means the envelope is constantly being pushed to increase productivity for recruiters.
However, an ATS can only be as effective as the recruiter using it. Studies show that 90% of professionals want to hear from a recruiter, but only 36% are actively searching for new opportunities. So how can an ATS help a recruiter capitalize on such a great amount of initial interest? The answer lies in those candidates in the system who have gone quiet and become ignored, in addition to potential “boomerang talent,” or the workers who leave an organization only to return at a later date. When a recruiter is able to use an ATS to keep track of and attempt to further conversations with these often-neglected segments, it effectively increases the size of their potential talent pool.
Social Media Platforms
Any tool that can cut through clutter and take a recruiter straight to the eyes and ears of a candidate is valuable, and that’s why social media platforms are one of the most important recruiting tools today. 66% of job seekers are more interested in culture than any other aspect of the company they’re considering joining, and the power of Facebook, Twitter, and Instagram to showcase a work environment is unrivaled. Culture is a huge reason why posting a job on social media increases applications by 30-50%.
Of course, LinkedIn is the pinnacle of social media recruiting and the premiere social network for professionals. While it shouldn’t be the only platform to use, Linkedin Recruiter can help leverage the site to produce more applicants than Facebook and Twitter combined. But that’s only if it’s approached correctly. Proper social media recruiting should focus on positioning yourself as knowledgeable in the industry of the candidates you’re going after, and attract them naturally by fostering conversations and building relationships. It can be tempting to aggressively pitch a candidate the moment they are located, but it’s more fruitful in the long-run to provide them with value and organically allow that trust to build.
One of the first and biggest ways the internet revolutionized recruiting was in fostering several massive job boards. With all the innovations that have come since, major Go to the full article.
Source:: Business 2 Community