With approximately 328 million active Twitter users, it’s safe to say that the popular social media platform is flooded by the thoughts and opinions of public figures, news channels, industry leaders, and more. In the entire Twittersphere, there are over 500 million tweets published DAILY, so it’s easy to be overlooked, no matter how cutting-edge or important your tweet may be.
This especially applies to small businesses who are using Twitter as a way to get noticed by industry leaders, influencers, and investors. Small businesses, even though they have some of the best content, ideas, and products to offer, are oftentimes neglected. This is partially due to the fact that they do not have the manpower, funds, or knowledge on how to best run their Twitter account to achieve the maximum benefits. So, small businesses, we’re here to help you out by providing you with the top 6 tips to help you get recognized on Twitter!
Twitter for small business audiences:
1: Engage With Influencers
Influencers, or someone who has access to a large audience and can persuade others by virtue of their authenticity and reach, are the MVPs of Twitter. They have the power and the following to create buzz, increase brand recognition and traffic by sharing your content, promoting your business or product, and inspiring followers. By engaging with influencers, you are expanding your reach and increasing your audience size, which are a factor in increasing overall business.
In order to engage with influencers, it’s important to determine the appropriate ones. Look for influencers that are relevant to your business or industry. It’s crucial that they have experience in what you’re trying to promote, or are well versed in the topic. Additionally, you want to ensure that these influencers post on social media frequently, have an impressive reach, and are trusted by their followers.
After you determine which influencers are most fitting to promote your business objectives, you can dive into in social media. Follow your influencers on all accounts so that they become acquainted with who you are. Additionally, since you are asking them to help you increase visibility, you should return the favor – even if your audience is small! Retweet, tweet at them, and even link to their websites, blog posts, etc. in order to have a mutually beneficial relationship!
2: Increase Online Presence
To be noticed at all, whether it be by influencers or your target audience, it’s necessary to have an online presence. This can be achieved by frequently posting so there is material for your audience to engage with or interacting with other accounts so you’re a part of the bigger conversation. When it comes to tweeting, it’s important to share your links, images, and infographics more than once. Your content is valuable, and just because you’ve shared it with your audience before doesn’t mean that everyone has seen it, or that they wouldn’t like to read it again.
Increasing your online presence can also be done by engaging with your audience. In order to be successful, it’s Go to the full article.
Source:: Business 2 Community