By Itai Elizur
Despite the fact that the internet has been utterly flooded with content, it is still one of the greatest drivers of business today.
Because of content’s near unparalleled ability to increase brand awareness, drive traffic and amass sales, businesses are still busy cranking out blogs, infographics and videos like tomorrow will never come.
That same superabundance, however, has made it more difficult than ever to get noticed. Only the best and brightest pieces shine through the dense and formidable ocean of repetitious content.
Marketers today need to bring something more than just another blog into the world. And to do that, they must look to the industry’s leading content producers to understand how they are standing out and crafting materials that drive results.
If you want to up your content game and learn how to stand among the masters, here are 20 content marketing practitioners that you need to start following.
Content Marketers to Follow
Sujan Patel, co-founder of Web Profits, is a digital marketing legend. He specializes in growth marketing, and he writes about the discipline for a myriad of publications, including Forbes, Wall Street Journal and Entrepreneur Magazine.
Sujan has helped shape the marketing strategies for big name companies like SalesForce, Mint, Intuit and other Fortune 500 powerhouses.
He’s high on our list of content marketing experts in part because of his avid blogging, but also because he’s a partner at software companies like ContentMarketer.io, Mailshake, and Quuu.
John Rampton is the founder of Due.com, an online invoicing company. His intimate business and marketing knowledge has landed him columns in Forbes, Entrepreneur, Inc.com, The Huffington Post, Fortune, Fast Company, and just about every major business publication there is.
John has received numerous awards including being listed at No. 3 on Entrepreneur Magazine’s Top 50 Online Influencers in the World for 2014.
Every marketer has heard the phrase “content is king.” While that may be true, Neil Patel is the king of content.
Neil is the co-founder of Crazy Egg, KISSmetrics, and Hello Bar. As one of the most recognized and honored marketers alive, Neil has influenced and assisted millions of advertisers and business owners with his in-depth and comprehensive blogs and podcasts that regularly garner thousands of shares.
In addition to her digital content expertise, Ann is the author of The Wall Street Journal bestselling book, “Everybody Writes” and is the co-author of the bestselling eBook, “Content Rules: How to Create Killer Blogs, Podcasts, Videos, E-books, Webinars (and More) That Engage Customers and Ignite Your Business.”
Matthew Barby is an award-winning blogger, digital marketing consultant, and the Global Head of Growth and SEO for HubSpot.
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Source:: Small Business Trends