All the craze surrounding chatbots have made them one of the hottest topics of conversation, at least in the marketing world. Not only are they powered by incredibly innovative technology, but they also have the power to redefine the way you communicate and interact with your audience.
This has been made increasingly easier, thanks to platforms which allow you to create an IA-powered chatbot in a matter of minutes. Moreover, you can manage and optimize your bot through the platform’s simple interface and it integrates directly with your social media channels, allowing you to take orders and push personalized offers directly from your Facebook pages.
That being said, many entrepreneurs and marketers are still struggling to create chatbots that effectively communicate with their customers and followers. Creating a successful chatbot isn’t about loading it with fancy and impressive features. If you want your chatbot to captivate your audiences, you need to strive for functionality, consistency, and above all, creating a positive user experience.
Finding the perfect combination for your chatbot takes a lot of hard work and fine tuning. To help you on your quest to creating a compelling bot, I’ve put together a list of 10 practices you want to keep in mind to give users the best possible experience.
1- Tell Users How Your Chatbot Can Help
Remember that chatbots were recently introduced to the world of marketing. There’s a good chance that a lot of your users haven’t yet engaged with a chatbot. You should program your bot to send a welcome message and take the opportunity to let them know how it can help. This will set the right expectations and help “break the ice”, as users will then know your chatbot’s limitations and what to expect.
2- A Little Personality Goes A Long Way
You shouldn’t ever try to fool your audience into thinking they are interacting with a real person. You can, however, give your bot a bit of personality so they don’t feel like they are conversing with a robot. Remember, your bot is a direct representative of your brand and giving it a little personality can help you build a stronger relationship with your followers.
The best way to set the right tone is to analyze your industry and your company. If you operate within a fast-paced industry that revolves around efficiency, you may want to give it a mild personality. On the other hand, industries that thrive off emotional connections can greatly benefit from extremely friendly chatbots.
3- Deliver Messages And Suggestions In A Logical Manner
Think about the features and abilities your bot will have and try to tell users about them in a logical manner. Having the right information-delivery architecture will create a smooth and seamless experience that will leave your users wanting more, increasing the chances of repeat interactions.
4- Create A Map Of Your Bot’s Capabilities
The best way to maintain a streamlined process is to create a map of your bot’s capabilities. This flowchart will not be displayed to users, yet it Go to the full article.
Source:: Business 2 Community