Tips for Tailoring Inbound Marketing to Voice Command Technology

By Roman Kniahynyckyj

From a time in the 1950s when speech recognition technology had a numbers-only vocabulary (one, designed by Bell Laboratories, was named “Audrey”), to a time when Siri and her friends Alexa and Cortana seem to be taking over the world, voice command has evolved to a level where many people now prefer it over typing on a keyboard. As the evolution of technology continues, we find ourselves regularly evaluating our marketing strategies to incorporate the latest and most effective technology.

So how does voice command technology affect the way that we tailor our inbound marketing content?

First, take a look at some interesting statistics related to voice command:

  • Reports by ComScore show that 40% of adults use voice search at least one time per day
  • One of Gartner’s top predictions is that by the year 2020, 30% of web browsing will be accomplished without a screen.
  • According to Microsoft/Tech Radar, Cortana has 141 million monthly users.
  • In December 2016, the voice search enabled Amazon Echo became one of the company’s most popular products during the holiday shopping season.
  • Technavio reports that voice recognition as an industry will be worth over $600 million by 2019.

Tips for Keeping Up with Inbound Marketing via Voice Command

Clearly voice command technology isn’t going away. And as we seek to make our marketing strategies effective for voice command technology, the following factors should be considered:

Keywords

People speak differently than they type. Keywords become more vague and difficult to pinpoint when people are not typing in “query language” but are speaking in natural phrases. This means that keyword phrases may be less specific and become somewhat longer. When creating content don’t forget about keywords, rather think of keywords in natural language and in question format. We’ll discuss this a little further in the next section.

Casual, Conversational Content

Exact match keywords went out a few years ago, even when related to text. But now, with voice command, the old approach to SEO has lost even more of its relevance. Verbal searches are conversational, meaning that your content should be including fewer specific, contextual terms. Instead, content needs to include keywords and phrases that mimic the way people talk, getting rid of stuffy academic language.

While typed searches have a tendency to be two or three words long, voice searches are on average of 4.2 words. Content that builds in longer keyword phrases will draw in voice command searches. For instance if a person wanted to find out about airfares to Orlando, they might type in “Orlando airfares.” But if they were using voice command, you might say, “How much does it cost to fly to Orlando or Disney World?” If you are a travel agent, this distinction is critical to make sure your business being found by potential customers. And your website content should be tuned to it.

Local SEO

Voice searches are also three times more likely to be targeted toward location – so your site must be set up to accommodate this. People are out in the world doing things, and they often need Go to the full article.

Source:: Business 2 Community

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