Three Ways Alibaba and Tencent Are Courting Consumers and Marketers

By adageeditor@adage.com (Angela Doland)


Like the United States, China is seeing bidding wars erupt for streaming video, data picking winners and losers among marketers and online shopping reshape retail at a rapid clip.

That’s the takeway from this week’s quarterly earnings reports by internet giants Tencent and Alibaba, China’s most valuable companies by market value and among the global top five for digital ad revenue, according to eMarketer. The behemoths have reshaped how China’s consumers shop, keep in touch and entertain themselves.

Chinese consumers on the rise

Like the United States, China is seeing bidding wars erupt for streaming video, data picking winners and losers among marketers and online shopping reshape retail at a rapid clip.

That’s the takeway from this week’s quarterly earnings reports by internet giants Tencent and Alibaba, China’s most valuable companies by market value and among the global top five for digital ad revenue, according to eMarketer. The behemoths have reshaped how China’s consumers shop, keep in touch and entertain themselves.

Chinese consumers on the rise

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Source:: Advertising Age Digital

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