By Jeff Bullas
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You’re an entrepreneur. Compelled to compete. Desiring to dominate.
Wanting to survive.
Maybe you even want to leave a legacy and transform and influence an industry.
That’s the ultimate goal only achieved by the elite few.
These are the McDonalds for fast food, the Uber’s of convenient travel and the Apple’s of the mobile revolution. Startups that have changed business as we know it.
But daring to dream is what makes us human.
But the stark reality is that to compete and dominate you need to obsess about where this fast changing world is heading. You can’t ignore reality any longer.
So what are smart entrepreneurs focusing on?
You need to be digital to the core. But where do you start?
As an entrepreneur and CEO it starts with you.
If you want to make a difference it has to start with you. You need to “get” digital.
This means immersion, focus and continuous learning.
Questions need to be asked.
- What are the best in your industry doing?
- Who is disrupting my market globally?
- What digital assets am I investing in today?
- Is my leadership team digitally aware?
- Do I know the key trends that are impacting business?
- Can I build a global virtual team and work from a home office?
- Are you innovating, designing and building products for a digital world?
If you don’t have answers to these then you are just playing at the edges.
And you will be disrupted.
In the past the team you built needed to understand the essentials of business as it was and how it had been for the industrial age.
But the new skill sets needed don’t sit with just process and management. The tech revolution, the rise of the web and the disruption of affordable smart phones have changed the game.
Growing your teams and building Digital IQ is now necessary.
Business essentials haven’t changed but the tools have. The geek now needs to be the centre of the revolution.
The Chief Marketing Officer in the past needed to understand branding 101. Find the right advertising agency. Be a leader.
But now he needs to be digitally savvy. A tech hugger.
Art and business now needs science.
Industry borders used to be clear.
Music was dominated by the the big music producers. They controlled and owned the talent. They had the distribution
Now a tech company built a platform. An intermediary got in between the producers and talent and the customer. They delivered a digital product globally at low cost and made it easy. They also built an ecosystem.
1,000 songs in our pocket. Music anywhere anytime.
Tech companies are disrupting banking. PayPal doesn’t have any branches. Just a digital platform.
Can you evolve and make an impact that will change your industry?
What does digital to the core need?
Apart from business skills, management and processes their are two core areas you need to win at and optimise for digital as an entrepreneur.
Product and marketing.
If you are a consultant or coach or knowledge industry entrepreneur. The questions you will need to ask look like this: