These Are the Highest Paid Influencers – And We Calculated Their ROI!

By Mona Hellenkemper

ROI of Influencers

What was your childhood dream job when you grew up? Actress? Singer? Today, the answer for a bulk of teenage girls and boys is probably an influencer. Fame, popularity, and an overload of free stuff is guaranteed, as the Instagram postings of Zoella, Chiara Ferragni, and Ohhcouture suggest. But what’s even more alluring: Their salaries are mind-blowing! And so is the ROI for brands!

Hopper recently published the Instagram Rich List 2017 and revealed which influencers earn best in the Instagram universe. With the help of the InfluencerDB software, we compared HopperIQ’s results with the media value per post of the high earners to evaluate the ROI (Return On Investment) for brands collaborating with the influencers. Is it worth it?

The media value per post is calculated by observing the follower number of an account and the engagement for a post. Using this data, potential impression for a post are calculated and multiplied with the CPM of Instagram ads. Thus, it is an indicator of how valuable the activities of an Instagram channel are.

HUDA KATTAN (20.8M)

Dubai based beauty mogul Huda Kattan built up a beauty empire from scratch after quitting a career in finance. Well-known for her vast collection of false lashes, the artist expands her same-named brand day by day.

Pricing per post: $18,000

Media value per post: $92,576

ROI: 5.1 times


CAMERON DALLAS (20.1M)

Californian actor Cameron Dallas initially became famous on Vine and YouTube and has come a long way since then. By now, he has his own Netflix show and cooperates with high-class brands like Dolce & Gabbana.

Pricing per post: $17,000

Media value per post: $100,959

ROI: 5.9 times


JEN SELTER (11.4M)

American fitness model Jen Selter is the third in this list. She gained popularity due to putting her curves on display via Instagram and has her own fitness program today.

Pricing per post: $15,000

Media value per post: $56,909

ROI: 3.8 times


ZOELLA (11.1M)

Zoe Sugg is one of Britain’s most influential social media stars. She started on YouTube with the ever popular ‘Favorites’ videos, launched her own beauty and home décor lines, Zoella Beauty and Zoella Lifestyle, and published three books in the meantime.

Pricing per post: $14,000

Media value per post: $55,619

ROI: 3.9 times


NASH GRIER (10.2M)

Nineteen-year-old Nash started his career on Vine and later released mobile games and social media apps. With 10.2 million followers on Instagram as well as 4.8 million subscribers on YouTube, he managed to assemble a huge audience during his two-year career so far. For his loyal fan base, he offers a collection of shirts and sweaters on his website.

Pricing per post: $13,000

Media value per post: $51,008

ROI: 3.9 times


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Source:: Business 2 Community

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