The Why and How of Using Emojis in Subject Lines

By Kevin George

Email Client Support for Emojis

How convenient it is to express yourself through emojis! Chatting has caused an increase in the use of emojis, and now we find ourselves in love with the idea of emojis everywhere. Why then should we avoid using emojis in email subject lines?

A smiley emoji can convey that the mail is something to be happy about, and can just about increase the open rates for you. Emojis can express the content in the email in a better way, and attract the right set of audience. That’s why marketers are trying to fit in emojis strategically and creatively into the email subject lines.

The use of emojis in mobile & email marketing messages has increased by over 775% YOY.

Having said this, we need to unearth the benefits of using emojis in your subject lines, and how it would actually affect your email marketing goals.

There are obvious pros and cons associated with emojis in emails. Though marketers claim that it does improve open rates, if used too many times, can even ruin your marketing strategy. You should thus know when, why and how to use emojis when working on your subject line.

Let’s get started with the benefits of using emojis in your email subject line.

Advantages of Emojis in Email Subject Lines

  • Attracts subscribers & improves open rate: This is, without doubt, the first advantage of using emojis in the subject line. Imagine reading a subject line with a winking emoji at the end of it. Wouldn’t that make you smile, and want to know what the email holds up for you? Exciting and straightforward emojis can help you increase your email opens. 56% of brands using emoji in their email subject lines observed a higher unique open rate.
  • Improves the brand’s visibility: When you include an emoji in your email subject line, regardless of the open or the relevance to the audience, they would remember your brand. You would be in their top recalls.
  • Fits the mobile screen size: You simply cannot forget that your audience is present on the mobile device, and tend to open their mails on the mobile. You may want to ensure the subject lines are immediately visible when your subscriber opens the email on the phone. With a limit of 40 characters, the use of emojis can help you save a lot of characters, and be visible on the mobile devices at the same time.
  • It is more expressive: When you have emojis in email subject line, it helps convey what you wish to express better. The right emoji not just captures the attention, but also carries the emotion connected with ease.

The Flip Side of Using Emojis

On the flip side, there are certain limitations that you might want to consider before using emojis in email subject lines.

  • Opening emails on different OS: The first thing you want to make sure, when sending emails with emojis in the subject line, is that your subscribers are able to view it. The subscriber can open the email on Go to the full article.

    Source:: Business 2 Community

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