The Way To A Customer’s Heart Is Through Visual Content

By Lois Sapare


Gone are the days when businesses would depend on newspapers, flyers, and other print materials to get the word out there. Times have changed. We now live in the digital marketing era where businesses take to social media sites and online communities to promote brand awareness and connect with a wide audience. One of the most effective ways to do this is through content marketing.

The problem with that is that as businesses are realizing the power of marketing online, the number of content being generated each day is constantly exceeding what we could consume. The challenge of marketing online is tougher than ever as the online space is becoming more and more crowded. It is essential for businesses to keep finding ways to stand out from the competition and avoid drowning in the vast pool of online content.

So how do you catch an online user’s attention amidst the crowded online space? I’ve got two words for you: visual content. Considering 90% of the information that comes to the brain is visual and the brain processes visual information 60,000 times faster than text, you are more likely to engage a user scrolling mindlessly content after content if you use visuals than you would with text.

According to Kissmetrics, the 6 types of visual content that will help you create a successful marketing campaign are images, videos, infographics, memes, presentations, and screenshots. Here are a few tips on how you can leverage visual content in your marketing strategy.

Involve your audience

Encouraging fans to create and share visual content is a tested and proven way to get the word out quickly and organically by a number of brands. What better way to engage your audience than by giving them a chance to contribute to your content? You don’t have to rely on posting your own content all the time. User-generated content will give a fresh look to your feed every now and then. Plus, when you feature submitted content, the person who submitted it is likely to share your post, expanding your audience to that person’s friends or followers.

Photo contests are an even better way to build excitement. Encourage users to share photos of them using your product using a specified hashtag and choose a winner randomly. The prize doesn’t necessarily have to be expensive or monetary in nature. The value of showcasing their creativity and winning something for it is more than what money could offer.


The best thing about photo contests is that it benefits both you and the participants. They are given an opportunity to win, and the word of mouth it generates through hashtags and shares allows you to boost your visibility online and eventually increase your sales.

Take for example Oreo. Though already a popular brand, they continued to entertain fans when they successfully leveraged user-generated visual content in their “Cookie vs. Crème” campaign. They asked fans to post a random photo on Instagram with their preferred element (cookies or cream) and Go to the full article.

Source:: Business 2 Community

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