The True Costs of Ignoring Online Brand Safety

By Admin In 2017, JPMorgan Chase and Proctor & Gamble faced the brand safety crisis head-on. After its ads appeared next to offensive content, JPMorgan Chase cut the number of sites it advertised on from 400,000 to just 5,000 a month. P&G slashed its digital ad spending by $140 million over similar brand safety concerns. Were these […] Go to the full article.

Source:: Integrated Marketing Today

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