The Top Digital Marketing Tools to Grow Your Online Presence

By Julie Chomiak

In the ever-changing business world, it’s hard to know where and how to invest your time as a small business. It can be especially confusing when you’re new to digital marketing and looking to improve your online presence. As a small business owner, you have more important things to do than to spend your time research digital marketing tools, which seem to be introduced on a weekly basis.

Well, you’re in luck! We’ve rounded up five great digital marketing tools that will help your small business grow its online presence. With these resources at your disposal, you’ll be primed to quickly and effectively see how your business is doing from an online perspective and make necessary changes to boost your online credibility.

Without further ado, here are our digital marketing tool suggestions:

Crazy Egg

Don’t let this funny name deter you from using the tool. Crazy Egg is an amazing application that applies overlays to your website pages to show how your visitors interact with each page. From these visuals, you can track what’s working and where there are opportunities for improvement. With this kind of visualization, you can adjust your website content, navigation, and calls to action to increase your conversion rate.

Crazy Egg helps grow an online presence as it shows which areas of your website are performing well and where there is room for improvement. Keeping your potential customers happy when on your site is a key to long-term business success. However, we all know that you have a few seconds to pique your visitor’s interest with compelling content before they decide to go elsewhere. This digital marketing tool takes the guesswork out of your website design and content strategy and gives you actionable ways to boost your online reputation.

CoSchedule headline analyzer

Speaking of compelling content, your headlines (website headers, blog titles, and email subject lines) are what grabs your reader’s attention and persuades them to click or scroll for more information. Don’t let your headlines fall flat! Use CoSchedule’s free headline analyzer tool to ensure your headlines are top-notch and are working to your advantage.

The CoSchedule algorithm helps you identify the best word choices and headline length to encourage readers to engage with your content. Half the battle of content creation is getting people to click on your information. Headlines are the gateway for getting the traffic you want. Save this tool and use it for every single headline you create!

WebpageFX’s readability tool

While we’re discussing the content of your website, WebpageFX’s free readability tool is another essential digital marketing tool. Simply enter your URL into the search field, and your page content will be reviewed for complexity. As the average American adult reads at a 7th to 9th-grade level, keeping your content at that level helps bolster readership and engagement with your target audience. Use this tool as a guide to refine your word choice and sentence length.

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Source:: Business 2 Community

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