By Amanda Clark
PublicDomainPictures / Pixabay
You may be the sort of person who grimaces at the sight of early-display Christmas candy and other holiday goods, so often pushed onto store shelves before Halloween even arrives. For consumers, it can certainly be annoying how much earlier the holidays tend to arrive. For marketers, though, these are giant opportunities to snatch—but to do so, you’ve got to act quickly.
The Data on Holiday Marketing Prep
How quickly? Quicker than ever. According to a new report published in Marketing Land, 37.5 percent of businesses say they’re going to be launching their holiday season marketing preparations earlier than they did last year.
And that’s not all. “Overall, online retailers are feeling good about their preparations, with 88 percent expecting an increase in holiday revenue,” the article states. “Forty percent of the survey respondents are forecasting a more than 25 percent increase in holiday sales over last year’s earnings.”
Finally, the Marketing Land report finds that 64 percent of businesses expect the majority of their holiday sales to come through their company website. Brick and mortar stores come in second, trailed by Amazon and Facebook sales.
Is Your Holiday Marketing Ready to Roll Out?
The implications of this data are twofold. One, the holiday season can potentially be a very big deal for online sales. Two, it’s only going to happen if you prepare—and the sooner you do so, the better.
So the question is, what can your company start doing to prepare its holiday marketing efforts right now?
Here are some of our tips:
- Start planning holiday sales, including Black Friday or Cyber Monday promos. Know what discounts you’ll be offering, but also how you’ll market them. Start preparing some sales copy, ad text, etc.
- Set up landing pages for any holiday-specific products, discounts, or deals you want to offer. Have them ready to launch a bit later in the year.
- Start segmenting your email list into different groups or demographics, and write compelling emails you can send out later in the year.
- Start bidding on Facebook or AdWords ads to build brand recognition and lead consumers down the sales funnel.
- Create content—blogs, white papers, etc.—that you can use to boost your authority and educate your holiday shoppers.
Source:: Business 2 Community