By Mark Miller
If you’ve been even remotely connected to digital marketing at any point over the last twenty years, then you’re no doubt well aware of the meaning and value of Search Engine Optimization. But you might not realize that SEO isn’t just a way to get higher rankings on the SERPs–it can also be used to generate personal job opportunities and career growth.
These days, SEO has a very specific connotation. That’s because most people consider the phrase “search engine” to be synonymous with “Google.”
That’s not unreasonable if your objective is to increase web traffic and conversions on your site. But what you might not realize is that there are a number of other search engines out there that have a surprising influence on your career prospects. And you don’t have to be an SEO consultant or guru to take advantage of them.
Search Engines in the Recruitment World
You’ve probably used Google or a similar search engine to find nearby restaurants, compare products, or research a topic you’re unfamiliar with.
In much the same way, employers and marketing professional recruiters use search engines to find high-quality marketing talent and sift through job applicants.
A few examples:
For at least a while longer, LinkedIn is THE place to be online for developing a professional network and improving career growth prospects.
Marketing professional recruiters often search for potential candidates on LinkedIn via the social network’s own search engine. LinkedIn allows you to search by keyword and include a variety of filters like location and company.
Much like you’d include certain keywords and content on your web site to attract more visitors, you can optimize your LinkedIn profile to maximize its visibility to recruiters seeking your skills and experience.
Start by making sure your profile is complete and up-to-date. Add images, articles, media, and Featured Skills when available.
Consider what marketing skills and experience you have are most marketable, and feature them prominently in job titles and personal descriptions.
For instance, if you’re an SEO consultant you’ll certainly want to focus on that as much as possible. But you’ll also want to add related skills and keywords like Link Building, SEO Copywriting, or Site Speed Optimization depending on your experience and specialty.
LinkedIn favors displaying complete, active profiles. Optimizing yours will maximize the chances of a recruiter seeing it and offering you an opportunity–even when you’re not actively looking for work!
Happy with Your Marketing Job?
Keep in mind that, at the end of the day, LinkedIn is still a social network first and foremost. Furthermore, LinkedIn’s search engine prioritizes profiles that have a connection to the searcher. So you’ll find the most success if you’re active in cultivating valuable connections and participating in groups to extend your network.
For more tips on LinkedIn SEO, check these resource:
- LinkedIn SEO: How to Get Your Profile Ranking
- 13 Sneaky LinkedIn SEO Hacks to Boost Your Profile Views
- LinkedIn SEO Tutorial: How to Optimize Your Profile To Rank Higher In Both Google And LinkedIn’s Search Results
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