According to Traffic Generation Cafe, once you write between 21-54 blog posts, you actually increase traffic by up to 30%.
The above statistic is extremely important because it shows how influential blogging can be, especially when you create more content on a consistent basis.
Standing out online can be difficult, especially as a small business. Since writing my first article I have realised that it is an amazing way for me to connect with my target audience and also drive traffic to my website, and turn visitors into prospects.
To help you achieve success through blogging, I want to share with you my step-by-step guide to writing a small business blog.
WHY YOU SHOULD BLOG
If you make writing a small business blog a priority, you are 13x more likely to achieve a positive ROI (return on investment) which means that your efforts will be heavily rewarded, the more you blog.
If that isn’t enough to convince you, let me explain further. I initially started blogging to talk about my business and to have content to share on Social Media but as I evolved as an influencer, I looked at the bigger picture.
Blogging has been one of the strongest lead generators for me. Once I acquire a lead through my blogs, I will nurture them through further content and actually turn this visitor into a prospect and then to a paying customer.
Now that you know WHY you should be blogging, let’s take a closer look at my guide to writing a small business blog.
STEP ONE: WHERE ARE YOU BLOGGING?
If you’re new to blogging as a small business, you may not have a website or blogging platform in place and for you to get started with writing your small business blog, so you need to look into a platform to use.
If you already have an existing website that doesn’t have a blogging feature, look at the platform/provider you are currently using to see if they give you this functionality. If you had your website created by a web developer, ask them about adding blogging functionality.
Are you looking for a blogging platform? Take a look at WordPress. As a small business, you might not have the budget for something advanced so using a platform like WordPress will give you the ability to create a free website that can evolve over time.
STEP TWO: RESEARCH INDUSTRY THOUGHT LEADERS
Part of blogging, is understanding what others in your industry are doing well, and understanding your audience to create content that connects with their needs.
If you are a start up business, and yet to make an impact with writing your small business blog content, take a look at your competitors. Observe how they are communication with their audience, the articles they are posting and the unique content they are writing. This will give you a good indication of the type of content you should be sharing, as your target audience is the same.
I look at my competitions as a place Go to the full article.
Source:: Business 2 Community