By John Nemo
There is no better platform on the planet right now for B2B sales and marketing than LinkedIn.
With 500 million members in 200 countries, and with two new members joining every second, there is no shortage of lead generation opportunity on the world’s largest social media platform for professionals.
However, when it comes to converting all those prospects into paying clients, there’s a specific psychology and strategy you need to follow.
Having spent the past 60 months obsessively studying how to sell B2B-related products and services to connections I come across on LinkedIn, I’ve made plenty of mistakes.
I’ve also (finally!) found a proven strategy that allows me to fill my webinars, sell my online courses and build powerful, lucrative relationships – all from people I meet on LinkedIn.
LinkedIn = Search Engine for Sales Prospects
Before we dive in, I have to explain the incredible opportunity that LinkedIn holds.
The platform’s goal is to become a “one stop shop” for professionals worldwide, with LinkedIn providing professional training courses, networking groups, industry-specific news stories and thought pieces, user-generated blogs and content, job listings, a freelance marketplace and much more.
Even better, LinkedIn is essentially a search engine for sales prospects. Because it sorts, saves and categorizes every single piece of data its members share on the platform (from job titles, to physical locations, to employers, to schools, to status updates) you can leverage that data to find your ideal prospects on the network.
Here’s what I mean.
Using LinkedIn’s built-in search engine, I can instantly find (and connect to) a list of Business Coaches who live in Chicago and attended Notre Dame for college.
Talk about getting specific in your audience targeting!
You will not find a faster, easier and more effective way online to instantly create customized, targeted lists of your ideal clients and prospects than by using LinkedIn’s advanced search engine.
Now, the hard part is knowing how to quickly build and scale the type of “Know, Like and Trust” relationships that turn strangers into prospects, and prospects into paying clients!
On LinkedIn, Personalized, 1-on-1 Marketing is Key
Once you connect with your ideal clients and prospects on LinkedIn, it is critical that you don’t immediately try to marry them on the first date!
What I mean is, you have to perform a little professional courtship! You have to warm your prospects up. You have to earn the right to ask for their time, attention or money later on.
Try and treat each new connection you make on LinkedIn like a series of virtual coffee meetings, breaking the ice, building a relationship and warming someone up before you ever ask for anything.
Remember, if you’re only connecting with the exact people who you want to buy your product or service, you’re not wasting your time to invest in building an authentic relationship with them.
Best of all, LinkedIn makes this easy to do.
By taking 10 seconds to Go to the full article.
Source:: Jeff Bullas Blog