By Dave Sutton
Are you one of the millions of Americans affected by the massive Equifax data breach?
Equifax, one of the three major credit reporting agencies in the U.S., last week announced a massive cybersecurity incident that potentially revealed the personal identity information of approximately 143 million U.S. consumers. Personal data and assets at risk included names, addresses, dates of birth, credit card numbers, driver’s license numbers, addresses – quite a jackpot for an identity thief.
So at this point, you might be thinking to yourself: “Why is a transformational marketing firm like TopRight writing about cybersecurity and data breaches?”
Well, in a world where our customer’s and our employee’s financial and personal data can be easily compromised and used for everything from bank card fraud to extortion, protecting your confidential information and marketing assets is imperative for every firm.
Information is one of the most valuable assets of an organization – whether intellectual property, personal data, or sensitive business information, most organizations have something that is valuable to someone else. Hence, every organization is a potential target. – Holly Rollo, CMO of RSA
From Equifax to Sony to the giant retail chain Target, cybersecurity risks have become a big threat to brand reputations and it must be a strategic priority not only for individuals but also for brands and their marketing leaders.
Nothing is more important to a company than its brand and marketing assets, which is why you must protect them from the very first day of launching a business. Unfortunately, many business leaders make the mistake of failing to protect their most valuable assets, only to realize their mistake once it is too late. To help you protect your assets, here are some tips and actions you must take to ensure your brand and marketing assets are secure.
5 Important Steps to Safeguard Business and Marketing Assets
1. Protect Your Data
The most valuable asset to your business is, of course, your data. This includes everything from a business plan, trade secrets, industry research, and personal information regarding your company, your channel partners, your customer data, and your employee data.
Many businesses have therefore chosen to move and secure that data in the cloud to enjoy centralized control, simpler data governance and heightened security firewalls to prevent breaches. As an added enticement, when you buy Office 365, sensitive information like emails, contracts, and collaboration tools can be accessed any practically any secure device, anywhere in the world (provided you have an internet connection!).
2. Apply for Trademarks, Copyrights, and Patents
We are living in an era of fast-paced idea generation and transformational innovation. New ideas and new products hit the market every day, every minute practically! Unfortunately, there are still a lot of people out there who focus their energy not on innovation, but rather on misappropriation – trying to make money from someone else’s idea or invention. And, given that all businesses today compete in a global market, this problem is only going to Go to the full article.
Source:: Business 2 Community