As a blogger or Internet entrepreneur, you need traffic. If you are unfamiliar with the term, it simply means people going to your website or blog. Just like all of the people you encounter in their vehicles when you are driving to work constitute real world vehicular traffic, everyone surfing the web at any given time is a part of Internet traffic.
There are two ways to get traffic to your site.
- 1) You pay for traffic.
- 2) You get traffic for free.
Paid traffic is a smart part of a serious online entrepreneur’s marketing plan. You control every aspect of traffic when you pay for it. Ad campaigns with Google, YouTube, Amazon and Facebook make it possible to laser-target your advertising to the exact demographics you want to reach.
However, paid traffic can cost you a lot of money, delivering little to no results, if you don’t know what you are doing.
Even if you do eventually develop a successful paid traffic marketing plan, it doesn’t happen overnight. You have to pump a lot of revenue into buying traffic each and every day, spend your time and testing and retesting, and there are no guarantees that you will get the results you’re looking for.
The “Sexiest” Thing About Free Traffic
If you think the reference to free traffic as being “sexy” is a little overboard, you are incorrect. Free traffic is beautiful, sexy, attractive and desirable. Why is this so? The answer is simple … because it’s FREE!
In many cases this doesn’t just mean being free financially. A lot of methods you are about to learn require a little bit of your time on the front end, but then they just continue to deliver free, targeted traffic to your site or blog with little to no upkeep on your part.
Other methods will require regular input by you, but since your financial outlay is zero, and the Internet never sleeps, you can employ these free traffic methods anytime of the night or day, whenever you have a few minutes or hours of spare time.
Some of the free traffic sources are:
Start Building a List
You absolutely, positively must be building a list. This is true if your business is off-line or on, and technology makes it easy to do so when you have a blog or website. To build your list you need a freebie – Lists of resources work well here. A short PDF that answers one big problem your audience has is another winner.
Social media can provide a lot of free traffic. However, there are so many worthwhile social media websites out there, you have to be careful not to spend the bulk of your time chasing this low-converting traffic. Regardless what social media “gurus” will tell you, the return on your time investment trying to get people from Facebook, Twitter, Pinterest and LinkedIn back to your website to join your list is not very high.
People go to social media sites to hang out. They are socializing. Make sure you approach them in a social manner. Go to the full article.