The SEO Benefits of Using WordPress to Publish Your Content

By Aashish Sharma

In terms of SEO, WordPress is one of the best CMS knew to date to publish your content. Back on benefits and good SEO optimization practices on WordPress.

Creating and launching a full-fledged Web site is not enough to make your brand stand out by itself. In order to improve your online visibility, you will need to perform natural SEO practices (search engine optimization).

If you want to get a higher ranking on Google and other search engines, you will need to learn more about search engine optimization. Fortunately, if you use WordPress as a Content Management System (CMS), there are a number of built-in features that greatly facilitate the optimization of your content for search.

I created my first blog in 2008 when I had no experience with WordPress or another console to blog. I was pretty resourceful and I could get away without too much pulling my hair. Let’s say that Google was my best friend during this period! After 8 years of experience with the console, let’s say that I have greatly evolved in my learning. I even founded my own WordPress site design box.

If you don’t have a WordPress blog, and looking to have one, just follow this official Guide from WordPress or follow this tutorial shared on B2C here.

In any WordPress blog 3 things are basic and important:

  • Clean and Fast Loading Theme.

You can install Free themes from WordPress Theme section or simply download some professional created free themes.

  • Best Plugins

Plugins play a major role in optimizing your blog, give you freedom to setup SEO properties and helps in blog design too. You can view the list of the available plugin by going Dashboard-> Plugins. If you need some custom plugins but free you can check these free plugins. Do Check out Top 10 Plugins for WordPress.

  • Quality Content

Content is King. More relevant and informative content you add on your blog, more you get organic traffic. All you need is to optimize content for SEO and my recommendation for this is to have Yoast SEO Plugin.

What makes WordPress such a strong platform for SEO? Let’s take a look!

Structured permanent link

Hidden pages are permanent URLs for your web pages, publications, categories, and archives. This is the web address used to link your blog and your web page. By default, the permanent links look like this: http://mysite.com/p?=17

This makes it difficult for search engines to read and index your web pages and publications. This means that you will need to make it more accessible to search engines and visitors.

Fortunately, WordPress allows you to customize your permalink URLs for each of your posts and pages, adding a clear description of your page content as well as all relevant keywords, making your URL structure friendly to the engines of research.

To change your default permalink URLs, you will need to go through Settings → Permalink. You can modify it by using / Name of the article /, or / Custom structure. You can also set it by using the Go to the full article.

Source:: Business2Community

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