The “Secret” Behind Really Great Content

By Ryan Shelley

Marketing is 10% what you say and 90% how you say it. There are many companies who have great content yet continue to underperform because of their execution and delivery. With so much content and so many conversations online, it’s not hard to get lost in the shuffle. The brands and businesses that manage to rise above the noise do not do so by accident, but it’s because they understand the “secret” to really great content.

In this episode of Hack My Growth, I share the not so secret, “secret,” on how to create really great content. Here’s a hint, it has nothing to do with keywords, backlinks or any of that stuff. All great pieces of content, from Books to Blog posts, from telegrams to tweets, all share one thing. Ready to learn more? Check out the video below!

Video Transcript:

Hey! What’s up, everybody? Welcome to Hack My Growth. I’m Ryan Shelley, and I’m stoked that you’re here today. We’re going to be talking about one of my favorite subjects, and it’s context. Context is the key to successful marketing online. We’ve all heard the phrase, “Content is king. We need to have more content.” What’s happened because of that is content farms have kind of blown up, and there’s just all of this junk content online. Now we really have to sift through to find things that are actually valuable, and that’s what Google’s trying to do with their rank algorithm to make sure that the good stuff shows up on top. That’s what Facebook is trying to do with their ranking algorithm and Twitter. Everybody’s trying to sift through all of this content to make sure that when we’re delivering it to the viewer, it’s in the right context. That’s really what they’re trying to do is put your content into context.

You can make this easier on social media, on the search platforms, but more importantly on your users by making sure that your content is contextually appropriate. I know there’s a lot of C’s in there, and it’s kind of hard to say, but it’s true because the context is how your content is being framed. You can say something, and it may be a really good thing. You may have a really great piece of content, but if you deliver it at the wrong time and in the wrong way, it’s either going to miss the mark, or it’s going to come off as awkward. That’s really the difference between wisdom and foolishness. You can say the same thing but you say it at the wrong time, and it could be a great statement, or it could be a foolish statement. The same thing goes for social media or a blog, or it goes into creating a video, it goes for creating web pages. All of these things need to have the appropriate context to actually deliver the message effectively.

We live in a noisy world. There’s so much for us Go to the full article.

Source:: Business 2 Community

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