The Real World: Marketing & Sales Alignment

By Admin This is the true story…of two organizational functions…picked to share an office (work together)…and produce results…to find out what happens…when marketing and sales stop pointing fingers…and start getting aligned…The Real World: Marketing & Sales Alignment As a marketing (and former sales) professional, I have had the not-so-privileged opportunity to play a starring role in […] Go to the full article.

Source:: Integrated Marketing Today

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