The President Tweets While Twitter Burns, but Don't Overlook the Bright Spots

By glsoane@adage.com (Garett Sloane)


On Wednesday, the president of the United States used Twitter to issue military directives. The next day, Twitter reported a surprise drop in monthly U.S. users.

Anyone who thought President Trump would help Twitter grow, with the leader of the free world using it to make announce policy and troll friends and enemies alike, is going to have to reconsider.

It seems that the politics and news that fuel much of the conversation on Twitter, the high-profile personalities and the frequent shouting matches, may also be driving some people away.

On Wednesday, the president of the United States used Twitter to issue military directives. The next day, Twitter reported a surprise drop in monthly U.S. users.

Anyone who thought President Trump would help Twitter grow, with the leader of the free world using it to make announce policy and troll friends and enemies alike, is going to have to reconsider.

It seems that the politics and news that fuel much of the conversation on Twitter, the high-profile personalities and the frequent shouting matches, may also be driving some people away.

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Source:: Advertising Age Digital

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