For good reason, American adults are outraged in light of the Equifax breach. Not only has their personal data been compromised, but the company’s communications, or lack thereof, have compounded the frustration. The delay in disclosure, the lack of breach details, and the unclear language about enrollees in its monitoring service giving up their legal rights has raised even more ire.
The unfortunate lack of federal regulations protecting consumers in the US doesn’t help. On the other hand, in the EU the General Data Protection Regulation (GDPR) that goes into effect May 28, 2018 puts teeth into its data protection requirements. US companies doing business that involves processing the data of individual EU citizens risk forfeiting between 2%-4% of top line revenue if they are not compliant.
One of the core requirements of the GDPR is that companies are transparent, and use clear and plain language about how they use personal data. In fact, there are 7 separate references to ‘clear and plain language’ in the regulation.
Here’s one example,
The principle of transparency requires that any information and communication relating to the processing of those personal data be easily accessible and easy to understand, and that clear and plain language be used.
What does this mean for you?
Companies must state in ‘clear and plain language’ how they will handle data, for what purpose and by whom. For example, if a company holds data related to children, then the reading level of the content must be accessible for those children.
Here’s what the regulation says:
Given that children merit specific protection, any information and communication, where processing is addressed to a child, should be in such a clear and plain language that the child can easily understand.
Companies must test all privacy policies and related content for clarity. In this article, we’ll look at how you can test content.
A little about Clarity and Readability
The good news is that there are well established readability tests. The two most widely used are the Flesch Reading Ease Index and Flesch-Kincaid. They score reading difficulty using two factors; average number of syllables per word and sentence length.
- The Flesch Readability score is a number between 0 and 100. The higher the score, the easier the text is to read.
- Flesch Kincaid is similar, but inverse. It approximates the number of years of education required to easily understand the content. The lower the grade level, the easier to read.
The following table helps to understand the score for Flesch Reading Ease:
90-100: Very Easy
70-79: Fairly Easy
50-59: Fairly Difficult
0-29: Very Confusing
How do you score your content?
There are a few options available. For example, MS Word has both scores built in. That’s useful as you can see how difficult a document is. But Word does not score down to the paragraph level. So, you can’t easily see which sections have issues, making it hard to fix.
We went online and analyzed privacy statements from some international companies operating in the UK, including AIG, BNP Paribas, Amazon, and Siemens.
For our analysis, we used a lightweight Go to the full article.
Source:: Business 2 Community