By Zac Johnson
We all know that online video and mobile usage is surging at levels we’ve never seen before. While there are more than a billion active websites and blogs on the internet today, in the coming months and years, online video is going to continue to dominate and the numbers only continue to get more impressive.
The Future of Online Video and Where We are Headed
While this may not be that surprising at its core, what will be surprising is those brands and businesses who are left behind that aren’t already making the transaction. To take a closer and more detailed look into the coming years and how much of an impact online video will actually be, we need to look no further than Cisco’s whitepaper on visual networking, which highlighted the following.
- Global IP traffic will increase nearly threefold over the next 5 years and will have increased nearly 100-fold from 2005 to 2020. Overall, IP traffic will grow at a compound annual growth rate (CAGR) of 22 percent from 2015 to 2020.
- Smartphone traffic will exceed PC traffic by 2020. In 2015, PCs accounted for 53 percent of total IP traffic, but by 2020 PCs will account for only 29 percent of traffic. Smartphones will account for 30 percent of total IP traffic in 2020, up from 8 percent in 2015. PC-originated traffic will grow at a CAGR of 8 percent, while TVs, tablets, smartphones, and machine-to-machine (M2M) modules will have traffic growth rates of 17 percent, 39 percent, 58 percent, and 44 percent, respectively.
- Traffic from wireless and mobile devices will account for two-thirds of total IP traffic by 2020. By 2020, wired devices will account for 34 percent of IP traffic, while Wi-Fi and mobile devices will account for 66 percent of IP traffic. In 2015, wired devices accounted for the majority of IP traffic at 52 percent.
- It would take an individual more than 5 million years to watch the amount of video that will cross global IP networks each month in 2020. Every second, nearly a million minutes of video content will cross the network by 2020.
- Globally, IP video traffic will be 82 percent of all consumer Internet traffic by 2020, up from 70 percent in 2015. Global IP video traffic will grow threefold from 2015 to 2020, a CAGR of 26 percent. Internet video traffic will grow fourfold from 2015 to 2020, a CAGR of 31 percent.
- Internet video surveillance traffic nearly doubled in 2015, from 272 petabytes (PB) per month at the end of 2014 to 516 PB per month in 2015. Internet video surveillance traffic will increase tenfold between 2015 and 2020. Globally, 3.9 percent of all Internet video traffic will be due to video surveillance in 2020, up from 1.5 percent in 2015.
- Virtual reality traffic quadrupled in 2015, from 4.2 PB per month in 2014 to 17.9 PB per month in 2015. Globally, virtual reality traffic will increase 61-fold between 2015 and 2020, a CAGR of 127 percent.
- Internet video to TV grew 50 percent in 2015. Go to the full article.
Source:: Business 2 Community