The Challenge of Making Sure Your Influencer’s Followers Are Human

By Admin When choosing influencers for influencer marketing campaigns, brands tend to look for people with a lot of reach. But if you only look at an influencer’s follower count, you might not be getting the full story. That’s because some people, especially those trying to cash in on their influence, might try to inflate some of […] Go to the full article.

Source:: Integrated Marketing Today

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