By Beth Walker
If you’ve been blogging for awhile you’ve probably heard a good amount of discussion surrounding images. Still, I think it’s worth it to make sure the basics of images are reviewed. Using the wrong image could result in receiving a lawsuit costing thousands of dollars in lawyer and licensing fees.
That may sound dramatic, but just last week a long-time blogger acquaintance of mine was sent a large bill with a cease and desist for using an image on her blog that another blogger had given her. To make a long story short she posted the image as part of a requirement for a link-up she participated in and several months later she found herself facing thousands of dollars in fees because she didn’t take the time to track down the origin of an image.
Do I Really Need an Image?
Considering the hassle, you might feel that an image is a waste of time, but the answer is yes you really need an image. Consider the blog posts that catch your attention on social media. Our eye is drawn to images in the middle of rows and rows words. Pictures can give your reader an idea of what the blog post is about as well as help it to stand out in a crowd. A quote that is pulled out and placed on a colorful background does the same.
An image highlighting the blog title or subject should be thought of as a necessary step when posting on a blog on a website as well as social media. Adding pictures or images throughout the blog post will also add interest.
Besides drawing attention to a blog or making it more eye appealing, adding an image is a key step in the process of optimizing your blog content. Setting an image in a post and taking steps to optimize it for web crawlers will help search engines like Google decide if your content will answer the query a searcher entered.
Many people take their own photos to use on their blogs. Although this is perfectly acceptable, it can be a hindrance to those of us without high-quality cameras. Thankfully, several websites offer amazing images for free. When seeking out a free photo you will need to confirm that it is either a Public Domain classified photo, or part of the Creative Commons.
Pexels, Pixabay and Canva are my favorite sites for finding free pictures. The great thing is that these images able to be used at any time. I love this explanation from Pexels:
It’s hard to understand complex licenses that is why all photos on Pexels are licensed under the Creative Commons Zero (CC0) license. This means the pictures are completely free to be used for any legal purpose.
- The pictures are free for personal and even for commercial use.
- You can modify, copy and distribute the photos.
- All without asking for permission or setting a link to the source. So, attribution is not required.
Essentially, using an image from a site that is part of the Creative Commons or Go to the full article.
Source:: Business 2 Community