By Ryan Shelley
Getting found in search takes more than just writing and publishing blogs. While content may be King, SEO is Queen, and we all know the Queen is really in charge. If you want your content to rank well and engage your users, optimizing your pages is a must.
In the video below I’ll share some basic best practices for optimizing your site pages for search. While some of the elements are technical, they can be accomplished by nearly every site owner.
Hey everybody, welcome to Hack My Growth. In today’s episode, we’re going to be talking about the anatomy of an optimized website page or blog post. Now optimizing your site for search is essential to be found by people looking for the information that you’re providing. All right. Let’s go.
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Today we’re going to be talking about search engine optimization, and more specifically, technical aspects of SEO and how we can optimize our pages for search and our users. An important thing to make sure we’re doing when we’re optimizing our site is to make sure that we’re optimizing it for both groups: both the search engines and the users. Our content is extremely important, but if it’s not optimized, it’s not going to rank, and it’s also not going to convert.
When we’re talking about a web page, a website page could be broken down into three areas. We’ve got our header, our body, and our footer. Now your header is a very important part of the page.
Inside that header bracket, you’re going to have things like your title tags, and your open graph tag, which helps optimize your site for social sharing, and social links. Make sure you have the right kind of images and the description that you want to show up on Facebook and Twitter and Google+, and there are other platforms.
You’re also going to have your meta information inside your header. This is where you’re going to add your description, maybe your keywords if you want to use those, but it’s also where you’re going to add some other scripts as well. Your Google Analytics tracking script is also going to be inside the header of your website page.
Now moving down is our body, and this is where most of the content is placed. This is where people are interacting with your blog post or your web content, and here is where you want to optimize your page more than other places, and there are a lot of different things that we can do to optimize inside of that body.
We’ve got content, we’ve got multimedia, so we’ve got Go to the full article.
Source:: Business 2 Community